Last updated: 21 October 2026
About cookies
We only use essential cookies unless you say otherwise. This policy explains which cookies ruffandtumbledogcoats.com uses, why, and how to change your choice at any time.
Cookies are small text files a website saves on your device. Some are needed for the shop to work at all. Others help us understand how the site is used or show you relevant adverts, and those are only set if you agree. Similar technologies, such as pixels and local storage, are covered by this policy too.
The shop is run by Ruff and Tumble. For how we handle your personal information more broadly, see our Privacy Policy.
Your choices
When you first visit, a banner asks whether you accept analytics, marketing and functional cookies. Nothing beyond essential cookies is set until you choose.
- Change your mind: use the Cookie settings link at the bottom of every page. Your new choice applies from that moment.
- Browser controls: you can also block or delete cookies in your browser settings. Blocking essential cookies will stop the basket and checkout from working.
- Opting out of adverts: you can manage ad preferences directly with Google, Meta and TikTok.
We keep your choice for 12 months, then ask again.
Essential cookies
These keep the shop working: your basket, checkout, currency, discount codes, account login and your cookie choice. They are always on and cannot be switched off. All are set by Shopify, our shop platform.
| Cookie | What it does | Lasts |
|---|---|---|
| _shopify_essential | Keeps your session, login and checkout working, and remembers your cookie choice | 1 year |
| cart | Remembers what is in your basket | 2 weeks |
| cart_currency | Keeps your basket in the currency you chose | 2 weeks |
| localization | Remembers your country and currency | 1 year |
| discount_code | Applies a discount code you have used | Session |
| __Host-Http-shop_binding | Secures your checkout session | 3 hours |
| _shopify_test | Checks your browser accepts cookies | 1 minute |
Functional cookies
These power features you choose to use, such as reviews, live chat, upsell suggestions and subscriptions. They are only set if you allow functional cookies; without them, these features may not work fully.
| Service | What it does | Lasts |
|---|---|---|
| Trustpilot | Shows our customer reviews | Set by Trustpilot |
| Shopify Inbox | Runs our live chat | Set by Shopify |
| Selleasy (Logbase) | Suggests items that go well together | Stored in your browser until cleared |
| Klarna | Shows pay-later messaging on product pages | Set by Klarna |
| Appstle | Manages product subscriptions | Set by Appstle |
Analytics cookies
These show us which pages and products are popular and where visitors come from, so we can improve the shop. They are only set if you allow analytics cookies.
| Cookie | Provider | What it does | Lasts |
|---|---|---|---|
| _shopify_analytics | Shopify | Measures visits and shop activity | 1 year |
| _ga | Google Analytics | Tells visitors apart | 2 years |
| _ga_E94BT68TB9 | Google Analytics | Keeps track of your session | 2 years |
| _clck | Microsoft Clarity | Recognises returning visitors | 1 year |
| _clsk | Microsoft Clarity | Links page views into one visit | 1 day |
| CLID, MUID | Microsoft Clarity | Identifies your browser across sites using Clarity | 1 year |
Clarity records how visitors scroll and click so we can spot pages that are hard to use. It does not record what you type into forms.
Marketing cookies
These let us and our advertising partners show you relevant adverts and emails, and measure how well they work. They are only set if you allow marketing cookies.
| Cookie | Provider | What it does | Lasts |
|---|---|---|---|
| _shopify_marketing | Shopify | Records marketing activity, such as which advert brought you here | 1 year |
| _gcl_au | Google Ads | Measures sales that came from our Google adverts | 3 months |
| _fbp | Meta (Facebook, Instagram) | Measures and targets our adverts on Meta | 3 months |
| _fbc | Meta (Facebook, Instagram) | Records that you arrived from a Meta advert | 3 months |
| _ttp, ttclid, ttcsid | TikTok | Measures and personalises our TikTok adverts | 13 months |
| __kla_id | Klaviyo | Links your browsing to our emails so they are relevant to you | Up to 2 years, depending on your browser |
These providers may also set their own cookies on their websites. Their privacy policies explain how they use that data.
Changes and contact
We review this policy whenever we add or remove a service that uses cookies. The date at the top shows when it was last updated.
Questions about cookies or your data? Contact us and we will be happy to help. You also have the right to complain to the Information Commissioner's Office.