If you’re a keen observer, you might have noticed our website looking a little different lately. Or maybe you dropped by our stand at The Game Fair and spotted our new logo floating across our signs, flags, and mats!

We are so excited to officially announce our full rebrand. The logo, the fonts, and even our colours have all had a fresh update.

Our stand at The Game Fair 2024 and 2026 - Can you spot the differences?

Our lovely Lulu is turning 15 today so in honour of her, we wanted to dive into why we have rebranded, why we chose what we did and how Lulu is involved.

Let’s take you back to the Norfolk Coast in the summer of 2011. Lulu was just two years old, living her absolute best life on the beach, revelling in the sand, and truly living up to the spaniel expectations. Alison, the R&T Founder, has had plenty of dogs over the years, but none managed to cover themselves from head to toe quite like Lulu.

This posed a real dilemma: How could Alison let Lulu just be a dog without bringing the entire beach home in the back of the car?

You probably know how the rest goes. Alison created the very first Drying Coat to contain the wet and mess, drying her off quickly and letting Lulu be her wonderfully mucky self.

Simply put: Without Lulu, we wouldn’t be here today.

While we may look slightly more stylish on the outside, our commitment to bringing you high quality, practical and stylish gear allowing dogs to be dogs, remains exactly the same!